Columbus, Ohio, Commercial Dog Photography - Parachute Home National Dog Day Campaign

One of the things that has helped me develop my photographic style as a pet photographer, is my background in commercial photography! Any time I am able to combine commercial lighting and styling with photographing pets—I’m in heaven. So when Parachute Home reached out and asked me if I would join them again this year for their annual Puppy Party on National Dog Dog at their new Easton location, I was so excited! We had a great turn out, and created some beautiful product photos featuring our puppy party guests for Parachute’s campaign.

Did you miss the party this year? There’s always next year! Parachute Home loves celebrating National Dog Day by throwing a party just for you to come shop with your best friend, enjoy some local treats and drinks, and get your very own FREE pet portrait! Hope to see you next year!

Why Your Pet Business NEEDS Custom Commercial Animal Photography

While most of my blog posts here are of private client sessions, I also offer commercial pet photography services. Whether you are a small business making dog bandanas at home, a grooming salon looking to grow your client base, or are well-established pet supply chain, custom commercial animal photography of YOUR business and products is an excellent way to elevate your brand.

Research shows that 60% of consumers are more likely to contact a business that has high-end professional photos on their website and social media. Additionally, 90% of online shoppers say high quality, professional images are the most important factor when considering a purchase. As a result, not having these kinds of photos could be a deal-breaker for your clients, which in turn costs you business.

Some folks turn to stock photography for their marketing and website needs. But, you may want to reconsider. Eye-tracking research shows that consumers tend to ignore stock photos and "filler content" images. Generic stock photos can make your brand feel impersonal, cold, and less trustworthy. Plus, stock photos aren't exclusive or unique to you, meaning your competition could be using the exact same photos on their website! This makes it so much harder to stand out to prospective customers, especially in a highly competitive market.

If you are ready to invest in a custom commercial animal photography session for your pet business, contact me today! We'll discuss what makes your offerings unique and how to shoot that in order to make your brand stand apart from the competition. If you’re ready to take the next steps and elevate your brand, contact me today.