Marketing

Ohio Commercial Pet Photography Shoot - Beer Can Label for Columbus Brewery by Holly Hildreth

For the past few years, I have been fortunate to be a part of super a unique and popular fundraiser contest in support of RESCUEDohio, a Columbus, Ohio-based dog rescue organization I volunteer with. For this contest, people submitted pictures of their dogs and got friends and family to “vote” for them for the chance to be the new face of 3 Seventh Son Brewing beer cans! Each “vote” was a $1 donation to RescuedOhio. Through this contest we raised over $37.5k for RescuedOhio!!! These funds will go to helping provide medical treatment, housing and supplies, and adoption services to homeless, abandoned, abused and neglected dogs and puppies here in Central Ohio.

After the contest ended, I photographed the top 3 winning dogs for their beer label. I just love how these turned out. Take a look at how good Georgie, Winry, and Buddy look on the cans! We went with bold, primary colors, as they look super eye-catching when in a 6-pack.

Beer Cans for Seventh Son as photographed by Columbus, Ohio, dog photographer Holly Hildreth

To celebrate the release, Seventh Son Brewing threw a release party. To build excitement and get the word out, I did a photo shoot with the 4th place winner at the brewery. We used these photos across social media to help bring awareness to our campaign.

A pitbull dog sits on a couch at a Columbus, Ohio, brewery. Photography by Pet Photography Holly Hildreth

Ready to Party

Pastrami, the 4th place dog at Seventh Son Brewing

6 Reasons Why You Should Choose A Professional Pet Photographer for a Pet and Family Photoshoot by Holly Hildreth

Capturing Pets & their People

You and your dog share a unique and incredible bond. Here’s why hiring a pet photographer should be at the top of your list if you’re considering getting photos taken together with your dog.

Dogs are such a special part of our lives. They provide us with unconditional love, companionship, and endless entertainment. A Professional Pet Photographer can help you to capture the deep connection you share, creating not just photographs, but masterful works of art featuring you and your dog.

Unlike people and family photographers that may also shoot weddings, graduations, newborns, etc, I ONLY take on sessions that include an animal. That means you’re getting someone who is not only dedicated to the craft of photography, but someone who knows how to get the best out of your dog. Because of this and the wealth of experience I have in this field, it means that I can give you an incredible portrait of you and your dog that you never would be able to get from a people/family photographer.

Now I know what you’re thinking. “If I want to be in the photos with my dog, why wouldn’t I just hire a regular family photographer?” Well, here are 6 reasons why you should specifically book a professional pet photographer for a session of you and your dog:

  1. Professional Pet Photographers are Experts at “Reading” Your Dog. Did you know the main way dogs communicate is through body language? A dog is always broadcasting what they’re feeling and what they need through tiny signals that most people don’t even notice. I am an expert at seeing and interpreting the subtle little signs your dog gives off, and in turn tailoring your session to what your dogs needs in order to create an enjoyable, stress-free experience for your pet. My goal is to always keep your pup safe, happy, and engaged in everything we’re doing.

  2. During Your Session, Your Dog is the Boss. A professional dog photographer can adapt on the fly and roll with whatever your dog feels like doing. Your dog will never be pushed into stressful situations or forced to do anything they don’t want to do. I am continuously watching for signs that your dog needs to take a break—and we will take as many as your dog needs. Sometimes all it takes is 10 seconds of belly rubs to to hit the reset button in your dog’s brain to get them back to feeling confident, happy, and interested in getting their photo taken. Letting your dog set the pace and dictate the kind of shots we get in turn means that you and your dog will both have a positive experience. Your dog may even blissfully fall asleep smiling during your drive home from our session.

  3. Pets are Family. Period. With some people-focused photographers, your dog can end up looking like just an accessory in your photos and not like an equally-important part of your family. Often times people photographers will relegate dogs to the very edge or bottom of the frame. The dogs may also look disengaged—the people are smiling at the camera, but the dog is way more interested in what’s happening behind him. With a Professional Pet Photographer, your dog is not an afterthought, he is the main event. That means all our poses are built around your pup. So instead of it feeling like you’re doing a family session and your dog is just tagging along, your dog will be treated as THE reason for the photo shoot

  4. Pet Photographers are Wizards at Getting Your Dog’s Attention. We always hear from clients that they’re worried their dog won’t be suitable for a photo shoot as they don’t know any commands, are high energy, or have a short attention span. But, there’s no reason to worry. I have tons of tricks up my sleeve for getting your dog to look at me and stay engaged with what we’re doing. Clients are always genuinely shocked at how many great photos we get from a session. Knowing when to press the shutter button is key, as it really only takes a split second of attention to make your dog look like he was a perfectly-posed best-boy. Pet photographers are able to anticipate when your dog is about to be in the perfect position and have the best expression, and are masters at knowing when to take the shot.

  5. We know How to Capture Your Dog's Best Side. Pet Photographers can turn a bouncy puppy or a salt-and-pepper senior into a doggy super model. I know how to work with any kind of dog regardless of their age, size, breed(s), energy levels, training, abilities, and personality. This means every client walks away with incredible images. Regular Family photographers that specialize in people portraits do not have an in-depth understanding of animal behavior—just like how you wouldn’t expect your primary care doctor to also be a veterinarian. Hiring someone who specializes exclusively in pets means you are choosing someone who knows how to get the very best from your dog. I have hundreds of hours of positive-reinforcement dog training classes under my belt, and I also volunteer my photography services to 2 local rescues by photographing adoptable dogs. This means I’ve also worked extensively with dogs who have experienced trauma, are under-socialized, have special needs, or are wary of humans. I’ve never met a dog that I couldn’t win over; sometimes it just takes a little extra patience for your dog to feel comfortable and come out of their shell. Before the end of the session, your dog will be all smiles—they might not even want to leave!

  6. We know how to showcase the bond you share. Every photo has a story, and we know the best way to show and tell it. While your session may feel like you’re just hanging out with your dog in a beautiful park, I’ll be behind the lens, capturing the genuine and subtle little moments that tell the story of the love you share. While we can do set-up poses, often the most beautiful results are organic and candid.

Looking for even more reasons to get photos done together with your pet? Take a look at the gallery below for some of my favorite pet and people sessions.

Are you ready to book your pet photo shoot? If so, visit my Contact Page to request your session today!

Columbus, Ohio, Commercial Dog Photography - Parachute Home National Dog Day Campaign by Holly Hildreth

One of the things that has helped me develop my photographic style as a pet photographer, is my background in commercial photography! Any time I am able to combine commercial lighting and styling with photographing pets—I’m in heaven. So when Parachute Home reached out and asked me if I would join them again this year for their annual Puppy Party on National Dog Dog at their new Easton location, I was so excited! We had a great turn out, and created some beautiful product photos featuring our puppy party guests for Parachute’s campaign.

Did you miss the party this year? There’s always next year! Parachute Home loves celebrating National Dog Day by throwing a party just for you to come shop with your best friend, enjoy some local treats and drinks, and get your very own FREE pet portrait! Hope to see you next year!

Why Your Pet Business NEEDS Custom Commercial Animal Photography by Holly Hildreth

Commercial style photograph of a smiling woman holding a mixed breed dog in a bowtie at Clintonville's Whestone Park of Roses in Ohio

While most of my blog posts here are of private client sessions, I also offer commercial pet photography services. Whether you are a small business making dog bandanas at home, a grooming salon looking to grow your client base, or are well-established pet supply chain, custom commercial animal photography of YOUR business and products is an excellent way to elevate your brand.

Research shows that 60% of consumers are more likely to contact a business that has high-end professional photos on their website and social media. Additionally, 90% of online shoppers say high quality, professional images are the most important factor when considering a purchase. As a result, not having these kinds of photos could be a deal-breaker for your clients, which in turn costs you business.

Some folks turn to stock photography for their marketing and website needs. But, you may want to reconsider. Eye-tracking research shows that consumers tend to ignore stock photos and "filler content" images. Generic stock photos can make your brand feel impersonal, cold, and less trustworthy. Plus, stock photos aren't exclusive or unique to you, meaning your competition could be using the exact same photos on their website! This makes it so much harder to stand out to prospective customers, especially in a highly competitive market.

If you are ready to invest in a custom commercial animal photography session for your pet business, contact me today! We'll discuss what makes your offerings unique and how to shoot that in order to make your brand stand apart from the competition. If you’re ready to take the next steps and elevate your brand, contact me today.