For the past few years, I have been fortunate to be a part of super a unique and popular fundraiser contest in support of RESCUEDohio, a Columbus, Ohio-based dog rescue organization I volunteer with. For this contest, people submitted pictures of their dogs and got friends and family to “vote” for them for the chance to be the new face of 3 Seventh Son Brewing beer cans! Each “vote” was a $1 donation to RescuedOhio. Through this contest we raised over $37.5k for RescuedOhio!!! These funds will go to helping provide medical treatment, housing and supplies, and adoption services to homeless, abandoned, abused and neglected dogs and puppies here in Central Ohio.
After the contest ended, I photographed the top 3 winning dogs for their beer label. I just love how these turned out. Take a look at how good Georgie, Winry, and Buddy look on the cans! We went with bold, primary colors, as they look super eye-catching when in a 6-pack.
To celebrate the release, Seventh Son Brewing threw a release party. To build excitement and get the word out, I did a photo shoot with the 4th place winner at the brewery. We used these photos across social media to help bring awareness to our campaign.
Ready to Party
Pastrami, the 4th place dog at Seventh Son Brewing